01
GOAL
To execute a full brand refresh for Viator Coffee Co., centered around designing a new logo and brand guidelines that authentically reflect their identity as fun, knowledgeable, and approachable.
02
SOLUTION
The rebrand was driven by Viator Coffee Co.'s core mission to remain the explorative 'wayfinder' in specialty coffee. The previous logo no longer reflected their evolving personality—fun, friendly, and knowledgeable. Along with the "V" resembling a compass arrow, we also introduced organic topographical lines, custom illustrations, and a refreshed color palette to embody this new, fun "tour guide energy."
03
ILLUSTRATION
A system of custom illustrations were strategically designed to be carried out across all print and digital media as well as throughout the cafe in the form of murals to guide customers through the brand's different levels of coffee discovery and exploration.
