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01
GOAL
Atlacon, a commercial and residential construction company, is inspired by the strength and stability of the Greek god, Atlas. The company sought a simplified, modern logo to replace their existing complex mark. They specifically requested an elevated color scheme utilizing black, white, and gold to convey quality, sophistication, and timeless value.
02
SOLUTION
The design is strategically built on the repetitive use of the triangle, which symbolizes stability and balance. This shape is integrated across the mark—from the structure of the letter "A" and the body of Atlas, to the A-frame house within the globe. Finally, we selected a modern serif typeface that subtly echoes classic Greek lettering.
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